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Copywriter · Storyteller · Social Media Strategist

I write words
that make
money.

Web3 had a clarity problem.
I fix it — through copy that converts and social strategy that builds communities that actually show up.

See the Work Hire Me
Who am I?

I'm Neye. The fabulous magician they call ✨Abracadabra.✨

Why? Because I make the impossible — like making Web3 not boring — look easy.

I'm a copywriter, storyteller, and social media strategist. I write high-voltage, pattern-interrupt content that makes people stop, feel something, and do something about it. Across Web3 and Web2, because good copy doesn't care about the blockchain. It cares about the human reading it.

Ready for your Abracadabra moment?

Web3 Copy Website & SaaS Copy Creative Ads Newsletters Cold Outreach SMM Strategy Content Audits Storytelling
9.7% Engagement Rate Industry avg: 1–3%
405K Impressions
39.5K Engagements
8+ Web3 Brands
The Work

Behold: the magic.

Not a gallery of clever lines. A breakdown of why the copy works.

The Violation Strategy

Your digital identity is everyone's business. Except yours.

MPROFY · DAO on Venom Blockchain

Before

"The Web3 Platform Where Social Capital Is The New Currency."

After

"Your digital identity is everyone's business. Except yours." — CTA: Take It Back

→Creates an enemy — Big Tech owns your identity. The before tried to sell a solution. Nobody wants a solution to a problem they haven't felt.
→"Except yours" triggers unfairness. Anger leads to action.
→"Take It Back" isn't a signup. It's a reclamation.
The What If Strategy

What if your Bitcoin earned Bitcoin?

Zest Protocol · DeFi for Bitcoin

Before

"The Bitcoin liquidity protocol. Put your BTC to work."

After

"What if your Bitcoin earned Bitcoin? And what if you never had to sell to access cash?"

→Sells the end game, not the tool. Nobody wants liquidity. Everyone wants more Bitcoin.
→Hits the HODL nerve. Every Bitcoiner's nightmare is selling. This is the way out.
→"What if?" opens a loop. A statement closes the mind. A question opens it.
The Pattern Interrupt

The only safe key is a broken one.

Lit Protocol · Decentralized Key Management

Before

"Unlock Autonomy. The decentralized network for managing keys and secrets."

After

"Your secrets are safe. Even from us." + "The only safe key is a broken one. We shattered your private keys. On purpose."

→"Even from us" — the ultimate trust signal in crypto. Kills "trust me bro" before it starts.
→"Broken" is a red flag. Calling it broken to be safe creates a paradox. The reader stops scrolling to solve it.
→Explains decentralization without the buzzword. Physical imagery makes abstract security tangible.
The Takeaway Strategy

If you're not an XRP hodler? Maybe skip this one.

Ripple · XRP Community Day

Before

"Join the Global XRP Community Day. XRP is driving real-world utility."

After

"If you're not a XRP hodler? Maybe you should skip this one."

→Reverse psychology. Tell people to skip it and they immediately want in.
→XRP holders feel validated. Non-holders feel FOMO. Both click.
→Turns a webinar into a war room.
The Reality Check

Bots don't have wallets.

Concept · Web3 SMM Agency

The Problem

Web3 is addicted to vanity metrics. Founders buy followers to impress VCs. Then nobody buys the token because the "users" are scripts.

The Fix

"Bots don't have wallets. 10,000 fake followers look good on a pitch deck. They look terrible on-chain. Do you want to look famous, or do you want to get paid?"

→Stopped talking about "Growth." Started talking about Solvency.
→Forces the founder to choose. That tension is what gets people to act.
Website Copy

Break shit faster. (We auto-save, don't worry.)

Scribbler · JavaScript Notebook & Editor

Before

"Simple interface for experimenting in JavaScript. Developed for Open Source use."

After

"Break shit faster. (We auto-save, don't worry.) The JavaScript notebook for 3 AM ideas that are either genius or proof you need sleep." CTA: Start Breaking Things (No Login)

→Three words. The benefit AND the personality, simultaneously.
→Speaks directly to the 3 AM developer — their identity, their chaos, their humor.
→CTA removes friction AND sounds fun. "No Login" does more work than a paragraph of copy.
Website Copy

Your strategy deck is gorgeous. Shame nobody's actually following it.

Blue Lotus · Strategy Alignment Consultancy

Before

"Organizations that dynamically align strategy, organization, and talent win."

After

"Your strategy deck is gorgeous. Shame nobody's actually following it. We fix the gap between what executives say and what teams actually do." CTA: Fix Your Execution Gap

→Validates the insecurity they already have. They know the deck is unused. Someone finally said it.
→Feels honest and human, not like a management textbook.
Website Copy

The most popular SaaS is overpriced.

All SaaS Software Directory

Before

"Most popular SaaS are at the top of the list."

After

"The Most Popular SaaS Is Overpriced. We organized 10,000+ tools so you can find the right one — not the one with the biggest ad budget."

→Agreed with what users were already thinking. Validation before the sale.
→Brand goes from "amateur directory" to "trusted advisor."
Creative Ad

We have your confidence. DON'T TEST US.

Lingua · Language Learning App (Concept)

The Problem

"Learn Spanish Fast!" creates zero emotion. People scroll past because "learning" sounds like work.

The Fix

"We have your confidence. You'll get it back after 30 days of Spanish lessons. DON'T TEST US. Download Lingua or keep nodding and smiling when you clearly didn't understand the question."

→Sold the fear of embarrassment, not the act of learning.
→"Don't test us" stops them because it feels like a threat, not an ad.
Creative Ad

HIRING: Someone to remember literally everything. Salary: $0.

ClickUp · Project Management (Concept)

The Problem

B2B ads show dashboards. Nobody cares. Features don't make people click.

The Fix

"HIRING: Someone to remember literally everything. MUST track 47 deadlines. MUST never sleep. MUST read minds. Salary: $0. Oh wait, that's just ClickUp. Position filled."

→Showed the pain of needing it, not the software itself.
→Doesn't look like an ad. Looks like a meme a friend would send you.
Creative Ad

100% of our therapists have heard weirder.

ClearMind · Therapy Platform (Concept)

The Problem

People avoid therapy because their secrets feel "too dark." Most therapy ads feel cold and clinical.

The Fix

"100% of our therapists have heard weirder." CTA: Book Your First Session

→Five words. Instant relief from shame.
→Builds trust by being human, not medical.
Creative Ad

DINNER IN FIVE MINUTES.

HellYeah Box · Meal Kit Brand (Concept)

The Problem

Hungry people don't want "farm-to-table" stories. Showing raw ingredients looks like work.

The Fix

Giant text: "DINNER IN FIVE MINUTES." The food is visible. The benefit screams louder. CTA: ORDER NOW

→Sold time, not food. Captured the "lazy and hungry" market — the biggest market there is.
Creative Ad

This is a message from future you.

FitFuture with Gwen · Fitness Coaching (Concept)

The Problem

The "In your 20s..." trend gets likes but not sales. A whole decade gives people permission to procrastinate.

The Fix

"This is a message from future you. In 2026 you'll read an ad (this one) that tells you to book a session for free with Gwen. It's very important you book that session."

→Hijacked a familiar format. Swapped a vague decade for a hard deadline: now.
→Stops being a prediction. Becomes a direct order from their future self.
Newsletter

Subject: You've been lied to. (And I'm going to prove it.)

Power · Nutrition Supplement Brand

→Opens with a challenge. "Raise your hand if you've ever choked down a dry chicken breast because 'gains.'" — immediate identification.
→Uses nerdy-but-important science as the pivot. Gives the facts without sounding like a label.
→Feels like a message from a knowledgeable friend, not a supplement ad.
Newsletter

Subject: Just between us girls...

Celo · Beauty Brand

→"I'm not supposed to be telling you this." Creates intimacy and urgency before the first sentence is done.
→Mirrors real girl-talk energy. Doesn't feel like a sales email. Feels like a text from a friend.
Newsletter

Subject: we've got bad news fren 😅

TaskFlow · Productivity App

→Opens with a fake eulogy: "Your excuses just died." Lists the deceased — every excuse the user has actually made.
→You're laughing and clicking before you realise you were being sold to.
Cold Email

Subject: Is this your website? 💀

Concept · Web Design Cold Pitch

The Problem

Nobody tells founders their baby is ugly. Politeness is expensive — if the site is bad, they're losing money every day.

The Email

"Please tell me this isn't your homepage... I showed it to our design team and they physically cringed... You're losing deals because of this. I promise you."

→Stopped being professional. Started being real.
→"You launched fast. That was 3 years ago." Not blaming them — blaming time.
→Positions the redesign as profit protection, not "making it pretty."
Cold Email

Subject: I sent you USDC by mistake

Concept · Crypto Infrastructure B2B Pitch

The Problem

Executives delete "Quick Call?" emails without opening. To get a CFO's attention, you have to stop their heart for a split second.

The Email

"There's $50K sitting in a wallet ending in ...7k3j. I'm not worried about the money. I'm worried your finance team has no idea how to custody it, report it, or confirm you received it."

→Sent a crisis, not a pitch. Subject line guarantees an open.
→Closed on "when," not "if." "What happens when your clients start paying in USDC?" Not optional — inevitable.

Social audits, content strategies, and calendars for Web3 brands and creators. Built around the human behind the account.

Audit · Strategy · Calendar
A Brand Called Keem

"She cared about my brand more than I did. Neye? SMM genius." — Keem

Audit · Strategy · Calendar
A Brand Called E-Trends

"Before, I felt like I was everywhere. You gave me clarity. Now I speak with confidence, knowing exactly who I am in this space." — E-Trends

Audit · Strategy · Calendar
A Brand Called Off Grid

Built authority for a Web3 creator in a very noisy space.

Audit · Strategy · Calendar
A Brand Called JPool

Turned technical credibility into community trust.

Audit
A Brand Called Beloved

Identified the positioning opportunities they couldn't see themselves.

Audit
A Brand Called Big Max

Strengths, gaps, and growth mapped out cleanly.

Content Strategy
Crypto Bootcamp Community

Made blockchain education feel like something you'd actually want to attend.

Content Strategy
Staipy

Translated complex Web3 product value into content people engage with.

By The Numbers

The metrics that matter.

Not vanity. Not bots. Real humans, real engagement — from managed accounts.

9.7%3× industry averageEngagement Rate
405KImpressions
39.5KEngagements
311%↑Engagement Growth
897%↑Profile Visit Growth
1.2M↑ 2,000%Peak Impressions

Pulled from verified analytics dashboards across managed accounts.

What They Said

The Applause.

"She uncovered things I didn't even realize I was doing wrong. She didn't sugarcoat a thing — she told the truth, point blank. Sometimes, it even felt like she cared about my brand more than I did. Neye? SMM genius."

Keem

"The page revamp was honestly amazing. Before, I felt like I was everywhere. You gave me clarity. You helped me see myself clearly. Now, I speak with confidence, knowing exactly who I am in this space."

E-Trends
Send A Signal

Ready to turn
the noise into
a voice?

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You already know what you need.

Let's Talk
creativeneye@gmail.com @0_abracadabra on X